Netflix × VHS
Mumbai, India
Event Management and Marketing
600+
Curated Attendees
Cinephiles & creators
15+
Content Pieces
From a single event
200K+
Organic Reach
Reel reach & growing
Cinepolis, Fun Republic Mall · 600+ Attendees · 2 Auditoriums · Starcast & Crew Presence
VHS collaborated with Netflix to conceptualise and execute the official theatrical premiere of Kohrra Season 2, transforming a digital streaming series launch into a cinematic, immersive red-carpet experience. With 600+ carefully curated cinephiles, the entire starcast and crew, and notable industry guests including Jaideep Ahlawat, Anup Soni, Abhishek Banerjee and Vardhan Puri, the event blended community, cinema, and culture into one premium evening. This was not just a screening. It was a cultural moment.
Kohrra is a gritty, atmospheric crime drama rooted in rural Punjab. While it belongs to the OTT space, its cinematic storytelling deserved a theatrical experience.
Instead of influencers for the sake of it, we focused on cinephiles, filmmakers, writers, creators, and series enthusiasts. Every guest was RSVP-managed personally. Verified guests received a customised Kohrra wrist band upon entry, creating access control, a sense of belonging, and visual identity across the venue.
The venue wasn't decorated. It was transformed. Immersive visual branding included custom-designed wall posters, digital screen creatives, human-sized standees, spotlight-focused red carpet lighting, and Kohrra × VHS custom caution tapes across refreshment counters. Experiential elements included rural Punjab-themed khats, hookah props, blood footprint stickers as navigational markers, and dramatic lighting to enhance mood. Every corner reinforced the show's gritty aesthetic.
Content wasn't an afterthought. It was engineered at every stage. Pre-event, we built anticipation through Director's specials, season recaps, exclusive season stills shared ahead of release, and official announcement creatives. Post-premiere, we captured artist-specific interviews, raw audience reactions, an event highlight reel, and audience interaction segments where attendees shared their expectations and experiences. We also produced and edited a long-format conversation with the show's director, an intimate deep-dive into the behind-the-scenes stories and experiences of shooting Kohrra. Ideation, production, direction, editing, and platform publishing, all handled end-to-end by Team Logam in close coordination with Netflix.
We didn't just produce the event. We managed the entire operational ecosystem. Acting as the bridge between Netflix and Cinepolis, we oversaw DCP testing and screen alignment across both auditoriums, managed lights, sound, and movie clip preparation, and handled on-ground coordination of venue decor, staff, and guest flow. Every detail, from the quality of the viewing experience for the cast to smooth simultaneous screening across two halls, was under our watch. Ideation, design, execution, and coordination were the pillars that made this exclusive Netflix collaboration run without friction.
One of the rare instances where a Netflix series premiere was executed at cinema scale.
Post-screening, the evening transitioned into a premium indoor + outdoor gathering in Versova. Not noise. Not chaos. But meaningful industry connection.
Memories. Conversations. Community.
We didn't just document the event. We amplified it.
Created
Performance
Netflix Reposted Our Content
01
Focusing on cinephiles, filmmakers, writers, and creators over random influencers delivered quality conversations that attracted industry giants and strengthened Netflix's community engagement.
02
The venue wasn't decorated. It was transformed into 'Kohrra.' Every visual element reinforced the show's gritty aesthetic, making the event itself shareable and guests organic content creators.
03
Every guest was RSVP-managed personally. Customised Kohrra wristbands upon entry created access control, a sense of belonging, and visual identity across the venue.
04
A controlled exclusivity approach, paired with a structured content pipeline, resulted in 100% of content being officially reposted by Netflix, reinforcing credibility for both VHS and Logam.
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