600+
Attendees
Curated cinephiles
200K+
Reel Reach
Organic reach
15+
Content Pieces
From single event
100%
Netflix Reposted
All content approved
VHS × Netflix
Mumbai, India
Event Marketing & Social Media
600+
Attendees
Curated cinephiles
200K+
Reel Reach
Organic & growing
15+
Content Pieces
From a single event
100%
Netflix Reposted
All content approved
01
Instead of influencers for the sake of it, focusing on cinephiles, filmmakers, writers, and creators delivered quality conversations that attracted industry giants and strengthened Netflix's community engagement in a way mass-invite events never could.
02
The venue wasn't decorated — it was transformed into 'Kohrra.' Every visual element reinforced the show's gritty rural Punjab aesthetic, making the event itself shareable and ensuring guests became organic content creators.
03
Since it was a private event, only our team held the footage — giving Logam a content advantage and allowing controlled distribution. This exclusivity resulted in 100% of content being officially reposted by Netflix, reinforcing credibility for both VHS and Logam.
04
VHS evolved from a passionate but niche offline screening group to a digitally recognised, culturally relevant cinema platform with measurable impact and sponsor credibility. The right digital strategy unlocked the full potential of an already powerful community.
Cinepolis, Fun Republic Mall · 600+ Attendees · 2 Auditoriums · Starcast & Crew Presence
VHS collaborated with Netflix to conceptualise and execute the official theatrical premiere of Kohrra Season 2 — transforming a digital streaming series launch into a cinematic, immersive red-carpet experience. With 600+ carefully curated cinephiles, the entire starcast and crew, and notable industry guests including Jaideep Ahlawat, Anup Soni, Abhishek Banerjee and Vardhan Puri, the event blended community, cinema, and culture into one premium evening. This was not just a screening. It was a cultural moment.
Kohrra is a gritty, atmospheric crime drama rooted in rural Punjab. While it belongs to the OTT space, its cinematic storytelling deserved a theatrical experience.
Instead of influencers for the sake of it, we focused on cinephiles, filmmakers, writers, creators, and series enthusiasts. Every guest was RSVP-managed personally. Verified guests received a customised Kohrra wrist band upon entry — creating access control, a sense of belonging, and visual identity across the venue.
The venue wasn't decorated. It was transformed. Immersive visual branding included custom-designed wall posters, digital screen creatives, human-sized standees, spotlight-focused red carpet lighting, and Kohrra × VHS custom caution tapes across refreshment counters. Experiential elements included rural Punjab-themed khats, hookah props, blood footprint stickers as navigational markers, and dramatic lighting to enhance mood. Every corner reinforced the show's gritty aesthetic.
We worked directly with the Netflix marketing team for brand approvals, asset usage, exclusive stills from Season 2, screening setup & footage integration, event flow planning, and creative direction alignment. All final content was approved and officially reposted by Netflix — reinforcing credibility for both VHS and Logam.
One of the rare instances where a Netflix series premiere was executed at cinema scale.
Post-screening, the evening transitioned into a premium indoor + outdoor gathering in Versova. Not noise. Not chaos. But meaningful industry connection.
Memories. Conversations. Community.
We didn't just document the event — we amplified it.
Created
Performance
Since it was a private event, only our team held the footage — giving Logam a content advantage and allowing controlled distribution.
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