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Success Story

UdayWire (Urmila Group)
Success Story

A polished, corporate-grade portfolio website that presents the Urmila Group/ UdayWire in a more professional & trustworthy way

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Company

UdayWire (Urmila Group)

Location

India / Nadiad, Gujarat

Service

Corporate Website Development

Tech Stack

Next.js (App Router)TailwindCSSFramer MotionShadcn/UILucide IconsNext.js API RoutesWebhooksVercelCloudflare

Key Challenges

The company had a website but it required better presentation of its products, companies, and capabilities in a professional, trust-inspiring manner. Navigation, content clarity, and visual hierarchy were not optimal for prospects looking at products like wires, cable drums, packaging, etc. Some product details / sub-company structure / certifications etc might not have been easily visible or well organized. The website may have had slower loads or older theme/design and needed UI/UX improvements to make it look modern & reliable. Need to improve credibility for B2B clients—certifications, product specs, contact information must be clear and accessible.

Solutions Implemented

  • Refreshed/Redesigned the site UI/UX to make it clean, modern, and well structured, focusing on corporate credibility
  • Organized the navigation to clearly separate product categories (Wires, Cable Drums, Packaging Materials etc.), group of companies, and client portfolios
  • Made prominent the certifications, mission/vision, about us, company history to build trust among industrial clients
  • Improved speed and performance (better image optimization, streamlined code, caching, etc.) so that pages load faster especially for technical content
  • Enhanced contact / enquiry forms, contact details, map / location, to make it easy for potential clients to reach out
  • Included clear displays of product specifications, visuals, and organized 'Products' pages so clients can quickly understand offerings

Results Achieved

  • A polished, corporate-grade portfolio website that presents the Urmila Group/ UdayWire in a more professional & trustworthy way
  • Better user navigation: users can easily find product lines, view company structure, understand capabilities and certifications
  • Reduced bounce rates due to clearer product pages and faster loading
  • Enhanced lead generation (inquiries) from B2B clients because the site now has clear contact paths and information
  • A solid foundation to support marketing efforts, whether content marketing, SEO, or B2B outreach, since credibility & presentation are improved
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