Success Story

Saregama Mobile
Success Story

In-store footfall increased by 4x, resulting in more sales

Company

Saregama Mobile

Location

Anand, Gujarat

Service

Branding & Awareness

Key Challenges

Saregama Mobile is the biggest smartphone retailer in Anand, with over 10 stores. The client had a unique problem: it had close to zero online presence and was losing out on potential customers.

Solutions Implemented

Create and manage social media accounts with ads active for 365 days.
While all other competitors were creating content around offers, we took a different approach. We showcased customer testimonials from happy customers who shopped at all the branches.
WhatsApp automation implementation for interacting with customers on a regular basis An e-commerce website was created so that consumers within a 50 km radius could take advantage of special offers and free delivery.
For leading users to an e-commerce website, reels were created that showcased new smartphone launches and comparisons in regional languages.

Results Achieved

In-store footfall increased by 4x, resulting in more sales
Pre - bookings of new smartphones was increased by 2x
Customers, when they visited the stores, were aware of new smartphone features and were easy to convert