Success Story

Nova Jewels
Success Story

Established a growing Instagram presence.

Company

Nova Jewels

Location

Global

Service

Performance Marketing

Key Challenges

Nova Jewels, a newly established diamond jewellery brand, struggled to generate sales through major e-commerce platforms like Etsy and Amazon. Despite high-quality products, they were unable to tap into the right audience. The primary objective was to establish an online presence and generate sales without expecting profit initially.

Solutions Implemented

Instagram Development: Focused on growing the brand's social media presence with visually appealing content.
Direct Sales Strategy: Shifted efforts from third-party platforms like Etsy and Amazon to driving traffic and sales through their website. Launched targeted ad campaigns on Instagram and Facebook.
Initial Focus on Awareness & Traffic: Concentrated on driving website traffic and raising brand awareness to gather consumer insights.
Ad Campaign Optimization: Refined targeting through constant monitoring to reach the right audience.