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Success Story

Leva Fashion
Success Story

Improved user experience: easier to browse, better product visibility, more intuitive purchase flow

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Leva Fashion Mobile Website Screenshot
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Company

Leva Fashion

Location

India / Women's Apparel Brand

Service

E-commerce UI/UX Optimization

Key Challenges

Leva Fashion already had an online store, but it was not optimized for selling (low conversion, possibly confusing navigation). The UI/UX was not fully modern or user-friendly, which led to high bounce rates and drop-offs before purchase. Product pages, checkout flow, and site speed needed improvements. Tracking and ad-platform integrations were likely suboptimal, making it hard to analyze performance and scale marketing.

Solutions Implemented

  • Redesigned the website UI/UX from scratch to improve aesthetics, readability, and ease of navigation with a strong mobile-first approach
  • Improved product listing & product pages with clearer images, size/variant options, quick view and wishlist features for efficient browsing
  • Optimized site speed by compressing images, optimizing code, and reducing unnecessary scripts to improve load times and reduce bounce
  • Cleaned up calls-to-action (Add to Cart, Checkout etc.), making them more prominent and persuasive
  • Implemented or fixed tracking and analytics (Meta Pixel, Google Analytics etc.) to ensure accurate data for ad campaigns
  • Prepared the store for effective Meta Ads and paid campaigns with proper tagging and performance tracking

Results Achieved

  • Improved user experience: easier to browse, better product visibility, more intuitive purchase flow
  • Lowered bounce rates, increased time on site, more pages per session
  • Higher conversion rate: more visitors turning into customers (orders) due to improved UI/UX & performance
  • Better data & insights through working tracking, enabling more efficient ad spend on Meta and other platforms
  • The store is more 'sales-ready', meaning future marketing and retargeting campaigns will have better foundation
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