Success Story

Leva Fashion
Success Story

Improved user experience: easier to browse, better product visibility, more intuitive purchase flow

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https://levafashion.in/

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Company

Leva Fashion

Location

India / Women's Apparel Brand

Service

E-commerce UI/UX Optimization

Key Challenges

Leva Fashion already had an online store, but it was not optimized for selling (low conversion, possibly confusing navigation). The UI/UX was not fully modern or user-friendly, which led to high bounce rates and drop-offs before purchase. Product pages, checkout flow, and site speed needed improvements. Tracking and ad-platform integrations were likely suboptimal, making it hard to analyze performance and scale marketing.

Solutions Implemented

Redesigned the website UI/UX from scratch to improve aesthetics, readability, and ease of navigation with a strong mobile-first approach
Improved product listing & product pages with clearer images, size/variant options, quick view and wishlist features for efficient browsing
Optimized site speed by compressing images, optimizing code, and reducing unnecessary scripts to improve load times and reduce bounce
Cleaned up calls-to-action (Add to Cart, Checkout etc.), making them more prominent and persuasive
Implemented or fixed tracking and analytics (Meta Pixel, Google Analytics etc.) to ensure accurate data for ad campaigns
Prepared the store for effective Meta Ads and paid campaigns with proper tagging and performance tracking

Results Achieved

Improved user experience: easier to browse, better product visibility, more intuitive purchase flow
Lowered bounce rates, increased time on site, more pages per session
Higher conversion rate: more visitors turning into customers (orders) due to improved UI/UX & performance
Better data & insights through working tracking, enabling more efficient ad spend on Meta and other platforms
The store is more 'sales-ready', meaning future marketing and retargeting campaigns will have better foundation