Success Story

Hobby India
Success Story

Achieved a ROAS of 7-8x within the first 10 days of the new campaign.

Company

Hobby India

Location

India

Service

Performance Marketing

Key Challenges

Hobby India faced stagnant sales growth despite efforts through SEO, Instagram Organic, and Meta ads. Ineffective targeting and tracking issues hindered their ability to scale, while a cluttered user experience led to low conversion rates from ad traffic.

Solutions Implemented

Broadened targeting by expanding the audience while retaining key targeting parameters.
Developed creative assets highlighting the brand's USP with 'Us vs. Them' comparisons, educational/informational ads, and special offers.
Resolved tracking issues and provided content guidance for Instagram and video ads.
Improved user experience by redirecting video ad traffic from the homepage to specific categories/products to reduce confusion and increase direct purchases.
Focused on best-selling products by creating two separate campaigns targeting two distinct product categories.