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Success Story

EarthRevibe
Success Story

Improved conversion paths mean more visitors convert into buyers

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EarthRevibe Mobile Website Screenshot
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Company

EarthRevibe

Location

India / Sustainable Apparel Brand

Service

Shopify Store Optimization

Key Challenges

EarthRevibe already had a website on Shopify, but it was not optimized for sales. The store suffered from slow load times, sub-par user experience, and weak conversion paths. Product pages, navigation, and checkout flows were not optimized, leading to drop-offs. Tracking for ads/analytics was not properly set up, making it hard to measure or improve return on ad spend. The design and UI/UX were not fully aligned with brand values or modern ecommerce expectations (visual appeal, trust signals, mobile-optimization etc.).

Solutions Implemented

  • Redesigned UI/UX from scratch to give EarthRevibe a cleaner, more modern look, focusing on ease of navigation, product discovery, appealing visuals, and mobile responsiveness
  • Improved site speed & performance: image optimizations, lazy loading, minified JS/CSS, better hosting/shopify theme fineā€tuning
  • Enhanced product page layouts: better product imagery, clear descriptions, variant selection, trust elements (materials, sustainability promise etc.)
  • Streamlined checkout process: minimizing friction, clear CTAs, optimizing payment options
  • Fixed tracking issues: proper setup of Meta Pixel, Google Analytics (or GA4), and other necessary tracking for ads and conversions
  • Implemented basic SEO optimizations: optimized meta titles/descriptions, alt text for images, schema / structured data if applicable, clean URL structure, improved site structure for better indexing

Results Achieved

  • Relaunched, optimized Shopify store now provides a smoother, faster shopping experience which reduces bounce rates
  • Improved conversion paths mean more visitors convert into buyers
  • Tracking and analytics now working properly, enabling data-driven decisions and better ad spend
  • The store is now 'sales-ready' (i.e. optimized for ecommerce), which allows EarthRevibe to run more effective Meta Ads, retargeting, and other marketing campaigns
  • SEO improvements begin generating organic visibility; site is better positioned for long-term growth
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