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Success Story

Bueno Tee
Success Story

Improved user experience led to higher engagement and reduced bounce rates

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Company

Bueno Tee

Location

India / Online Apparel Brand

Service

E-commerce Redesign & Optimization

Key Challenges

The brand already had a website, but it was not optimized for e-commerce conversions. The old design lacked a modern UI/UX, leading to poor customer engagement and higher bounce rates. The store was not fully aligned with Meta Ads requirements, limiting the effectiveness of paid campaigns. Navigation, product presentation, and checkout flow needed a complete overhaul to build trust and improve conversions.

Solutions Implemented

  • Redesigned the website UI/UX from scratch, ensuring a clean, modern, and responsive design that reflects the apparel brand's identity
  • Optimized the e-commerce structure with improved product page layouts featuring high-quality images and clear CTAs
  • Enhanced the checkout process for smoother transactions and organized categories and filters for easy browsing
  • Integrated Meta Ads tracking setup and made the store fully compatible with paid campaigns
  • Implemented basic SEO optimization (meta tags, image alt text, mobile performance, and speed improvements) to support organic visibility
  • Built a consistent design language across all pages to improve customer trust and retention

Results Achieved

  • A fully revamped Shopify store with a modern, conversion-focused UI/UX
  • Improved user experience led to higher engagement and reduced bounce rates
  • The website became Meta Ads–ready, enabling effective retargeting and scaling of ad campaigns
  • Basic SEO improvements made the store search-engine friendly and helped in gaining initial organic traction
  • Set a strong foundation for scalable growth through both organic and paid channels
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