1M+
Organic Reach
1,00,000+
LinkedIn Impressions
Professional reach
Ajit Industries Private Limited (AIPL)
UAE (Middle East & Africa)
Social Media Management & Lead Generation
AIPL is a ₹1,500+ crore turnover manufacturing company with 7+ factory locations across India and UAE. They needed a social media strategy that felt authentic to their industrial identity, not generic or outsourced-looking. The goal was to create content that resonated with both B2B buyers and end consumers, while connecting the content workflow with their existing sales CRM managed by the internal sales team.
We directed every shoot, captured real operations, real machinery and the people behind the brand. The brief was built with AIPL first so every shot had a purpose. We defined the tone, visual style and messaging before going on site and that direction carried through every piece of content we created.
We edited, formatted and published reels, carousels and stories across Instagram and LinkedIn. We built a system for consistent story posting so the account stayed active between reels. All DMs coming in were handled properly and on time. Alongside the brand page, we also managed and maintained the personal LinkedIn profile, keeping it active with relevant posts and engagement to build credibility alongside the company presence. Every platform was handled with a clear strategy so the content we shot actually performed the way it was supposed to.
We ran targeted paid campaigns on Meta (Facebook & Instagram) to generate qualified leads for AIPL. Audiences were built around buyers, procurement heads and decision-makers relevant to AIPL's industrial products. Ad creatives were developed using the same factory footage to keep the messaging consistent with the organic content. Campaigns were monitored and optimised continuously to bring down cost per lead and improve lead quality.
AIPL had no lead management system in place before we stepped in. We set up a CRM from scratch and built a structured workflow to route incoming leads to the right sales coordinators automatically. Both organic and paid lead sources were connected into a single pipeline so nothing slipped through. The sales team was trained on CRM usage end to end, ensuring every lead had a timely follow-up and a clear status at every stage.
After the foundation was set we stayed involved. We ran regular feedback sessions with the sales team to review lead quality, understand what was converting and what wasn't, and adjusted the content and targeting strategy accordingly. This loop between content, leads and sales kept the whole system improving over time.
Words from the Client
Sahil Gupta
MD, AIPL MENA (Middle East & Africa)
1M+
Organic Reach
on Instagram through native factory content
1,00,000+
LinkedIn Impressions
reaching B2B buyers and decision-makers
1,000+
Leads Generated
in less than 3 months
75% qualification rate
01
Shooting on-site at AIPL's India-based factories gave their content an authenticity that studio content simply cannot replicate. Real machinery, real processes, and real people is what drove 1M+ organic views.
02
Most agencies hand over a brief and step back. Logam directed the entire creative process from concept to shoot to edit. That hands-on approach is what made the content perform instead of just exist.
03
Integration alone is not enough. By training the sales person on lead status updates, pipeline management and funnel tracking, and staying available for ongoing consultation, we made sure the CRM was being used the right way. Regular feedback sessions kept the lead quality improving over time.
04
Instagram's 1M+ organic reach built visibility with a wide audience while LinkedIn's 1,00,000+ impressions put AIPL in front of B2B buyers and procurement teams. Both platforms working together created a complete digital presence for the brand.
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