4x engagement lift — more leads reached and nurtured through messaging
600+
Site Visits
Strong conversion funnel
14
Total Units
Boutique project scale
80%+
WhatsApp Rate
vs <20% call pick-up
1.5 Yrs
Campaign Duration
End-to-end mandate
Aatmee La Vally
Anand, Gujarat
Real Estate Mandate
Aatmee La Vally is a boutique residential project of 14 units in Gujarat's Tier 2 market, priced between ₹30–40 Lakh. The challenge was generating high-quality, intent-driven leads for a smaller inventory where every unit counted — in a market where buyers are trust-driven and call pick-up rates were critically below 20%, making lead-to-conversation conversion nearly impossible.
On-ground research into buyer psychology, competitor landscape, and city-specific content preferences. Tier 2 Gujarat buyers are trust-driven — content that feels local, real, and familiar converts. Content that feels like an ad gets scrolled past.
Multi-stage Meta campaigns structured across awareness, trust, and conversion stages with lookalike audiences and local language ad copy built on Phase 1 market research insights.
Multi-channel lead capture with qualified conversion data fed back to Meta as custom signals — improving targeting and reducing CPL as the campaign matured. Campaign efficiency compounded over time.
Complete redesign of the lead contact flow with WhatsApp as the primary channel. Every new lead received a personalised message within minutes — with project brochures, floor plans, and a one-tap site visit booking link.
Dedicated trained sales representative stationed at the site office — coordinating seamlessly with the digital team, conducting walkthroughs, handling buyer objections on the spot, and managing deals from site visit to closure.
01
Generic real estate templates don't convert. Buyers respond to content that feels local — familiar language, real families, known landmarks. Investing in understanding the local atmosphere is the foundational differentiator.
02
The WhatsApp pivot, executed as a structured nurture system rather than ad-hoc messaging, was the single biggest lever in improving lead-to-conversation rates. Channel behaviour drives conversion strategy.
03
Feeding qualified conversion events back into Meta as custom signals meant targeting improved every week — CPL went down, lead quality went up as the campaign matured.
04
In real estate, physical site visits validate campaign effectiveness. 600+ site visits for a boutique 14-unit project confirmed that our full-funnel approach from digital first touch to on-ground engagement delivers results.
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