4x engagement lift — more leads reached and nurtured through messaging
1000+
Site Visits
High buyer interest
45
Total Units
Residential inventory
80%+
WhatsApp Rate
vs <20% call pick-up
2 Yrs
Campaign Duration
End-to-end mandate
Aatmee Empire
Anand, Gujarat
Real Estate Mandate
In a competitive Tier 2 Gujarat market, Aatmee Empire needed to generate consistent qualified leads for 45 residential units priced between ₹25–40 Lakh. Buyers in this market are trust-driven and community-influenced, while competitors ran generic pan-India ad templates that failed to resonate locally. A critical early problem was the call pick-up rate falling below 20%, making lead-to-conversation conversion nearly impossible.
On-ground research into buyer psychology, competitor landscape, and city-specific content preferences. We mapped what local buyers watched, what concerned them (possession timelines, builder credibility), and what aspirations drove their purchase intent.
Multi-stage Meta campaigns structured across awareness, trust, and conversion. Lookalike audiences, retargeting sequences, and local language ad copy — all built on insights from Phase 1.
Leads captured via Meta Instant Forms, WhatsApp, and website landing pages. Qualified conversion data fed back to Meta as custom signals — improving targeting and reducing CPL as campaigns matured.
Redesigned entire lead contact flow around WhatsApp as primary channel. Personalised messages sent within minutes of enquiry — with project brochures, configuration details, and one-tap site visit booking. Response rates jumped from under 20% to consistently over 80%.
A trained sales representative placed physically inside the client's site office — coordinating with the digital team, conducting walkthroughs, handling buyer objections on the spot, and managing the complete journey from site visit to deal closure.
01
Generic real estate advertising templates do not work in Tier 2 Gujarat. Buyers respond to content that feels local — familiar language, real families, known landmarks.
02
The phone call was broken in this market. Identifying the WhatsApp pivot early and executing it as a structured nurture system was the single biggest lever in improving lead-to-conversation rates.
03
Most campaigns stop at lead capture. We fed qualified conversion events back into Meta as custom signals — and targeting improved every week. CPL goes down, lead quality goes up.
04
In real estate, the true measure of campaign success is physical site visits generated. 1,000+ site visits across Aatmee Empire validated our full-funnel approach — from digital first touch to on-ground engagement.
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